Brand Overview

I have been wanting to design a contemporary pop brand for a while now. With new brands such as Poppi and Bloom, Gen Z and younger millennials are making it clear they want alternatives to traditional offerings, and we are reaching them with more graphical and sleek modern styling. Poppi, Bubblr, Bloom, and Alani Nu were all a part of my informal research, but I knew I needed my own hook – they each have something that make them special. I come from a family of red heads and this is for them! But I also dug into learning more about ginger and where it was from, and learned that the majority of it is produced in India. I created flavor combinations that were unique with native Indian fruits, and was inspired by traditional artwork from illustrated Indian texts such as the Jataka tales.

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