Brand Overview

I have been wanting to design a contemporary pop brand for a while now. We have been inundated with new niche drinks for Gen Z and younger millennials who want more alternatives, and we are reaching them with more graphical and sleek styles that move away from the traditional types of looks associated with Coke, Sprite and Mountain Dew. Poppi, Bubblr, Bloom, Alani Nu were all a part of my informal research, but I knew I needed my own hook – they each have something that make them special. I come from a family of red heads and this is for them! But I also dug into learning more about ginger and where it was from, and learned that the majority of it is produced in India. I created flavor combinations that were unique with native Indian fruits, and was inspired by traditional artwork from illustrated Indian texts such as the Jataka tales.

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